Smart
Thu 11 October 2007

Jose Mourinho's guide to Football Fans

Hi,

I'm Jose Mourinho.

You know, the good looking one, formerly of FC Chelsea.

In my new book you can read lots of things about football, not about football, eggs (good or bad), and my "quick start" guide to Football fans.

For instance...

Most of the black community are fans of Arsenal, the Jewish community support Tottenham, in the most disadvantaged area of London they’re fans of West Ham, and Fulham are a small club but with a strong nucleus of fans.

Chelsea, a cosmopolitan club, with fans famous around the world, like Bryan Adams, Claudia Schiffer and Chelsea, the daughter of ex-president Clinton.

There is a common denominator among them all — they’re foreigners, which fits in with the general profile of the fan of the club.

Whoever is a foreigner and leads a life above the means of the average citizen is a fan of Chelsea, because Chelsea have the most expensive tickets, the most expensive meals, their social life around the game is more important than that of other clubs.

Because they have that spending power, the Chelsea fan is more ‘society’ and, of course, that’s reflected in the stadium, with the support they give the team.

It’s the soft sort of fan who doesn’t get behind the team a lot, who don’t organise themselves into fan groups, with the cheering on that is characteristic of the image of English football.

They create a different atmosphere because a lot of our fans also go to the opera, the theatre, other types of shows that don’t lend themselves to lots of shouting.

That’s the Chelsea fan. That’s why Chelsea have some difficulty in asserting themselves as a great club of English football.

Enjoy the book, won't you!

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