Smart
Thu 18 May 2006

Bodyform for you. Sir?

By Smart

Another World Cup, another deluge of TV and Radio ads from purveyors of fine goods wanting us to purchase their wares.

The usual suspects are there - Coca-cola, McDonalds, the Scottish Tourist Board, and of course Adidas with Jermaine Defoe in goal (which seems like his best bet for Germany) – but more and more irrelevant companies seem to be jumping on the World Cup band wagon as it rolls into town. Annoyingly.

Continental Tyres- which is one of my ‘favourites’, and the best way they could find a link to football was to make the goalies gloves out of tyre tread. Genius.

It gets worse. Have you seen the Durex advert with the strapline “He shoots, he scores”? How about the SlimFast advert “Lose the equivalent weight of Michael Owen during the World Cup”.

The one that gets me every time however, is the slow motion footage of a female footballer doing an overhead kick whilst someone wails “WAAAAAAHHH BODYFORM!”.

You haven’t seen any of those? Well you wont have, as I made them up. But if you believed them does that prove my point?

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